Marketing ss1

To understand the usefulness of advertising in business organizations.

To explain the merits and demerits of the print and Electronic media.

To understand the usefulness of other forms of advertisement.

To describe the different types of promoting products to the target market.

More explanations on forms of promotion.

To describe the role of promotion to organization, business, and individuals.

Explaining the Concept of Merchandising

Explaining the importance of Merchandising to an organisation, Business or to individuals.

To explain the Functions of Merchandising.

To explain the meaning of channels of distribution and the various ways commodities get to the final consumers.

To understand why and how consumers are considered before manufacturing any products